To begin with, Facebook is a web application which was built by Mark Zuckerberg in order to replace his university’s existing social networking site. Since then, Facebook has crossed over $20bn in networth. Socialnetworking sites such as Facebook allow for people to connect with their friends as well as strangers in a personal-like way because, Facebook displays personal information. Theoretically, Facebook’s success is based on user experience satisfaction because if it wasn’t easy to use then it wouldn’t be so popular amongst people between the ages of 13 and over. Face book appeals to virtually every market because its essential for people to communicate in this day and age, as digital technology made it dramatically easy to do so. In greater detail I will assess exactly what/how specific features help Facebook’s mobile application contribute to Facebook’s status as the world’s ‘bread and butter’ social networking site.
Firstly. the main reason Facebook’s mobile application is so successful is because of its user interface. The main aim for interfaces is to make it as easy as possible for the users to navigate through the system seamlessly, without any interruptions and a smooth working server to accommodate all of its users. We can see from the print screen below that, before you enter the the main interface, Facebook requires the user to either sign up by registering or to log in. Registering requires for the user to agree to terms and conditions that don’t necessarily have the user at mind. Notably, in Facebook’s terms and conditions, they are allowed to give the user’s details to 3rd party applications.
When we enter the Facebook, we immediately notice a specific organisation of elements to form the entire layout. An essential feature is the search bar located at the to of the interface. This search engine has is limited to all of Facebook’s user content, ranging from profiles and group pages. This also applies for celebrities, organisations as well as societies. With this search bar, Facebook’s filters through the keyword thats typed and make the most relevant searches, according to common interests. You can see that this is an effective tool for networking because you can see the people who have either similar interests or friends of friends, therefore, giving the user a chance integrate even more with each other. The positioning of the search bar serves as an unmovable feature on almost every page in the app.
Right under the search bar, there is a tool bar with icons representing the Newsfeed, Suggested friend, World trends and a Profile information for the user. The symbols which are used to represent these functions are effective because, the more the user uses the application, the more they can identify with that they mean, meaning, over a long period of time, the user is totally conditioned to navigate through the interface without the need to think about it. When we access the User’s profile page, we can already see some customisable features, giving them access to change their profile picture, cover picture and allowing them to edit their personal information. This is necessary because updating a profile should be accessible and easy any social networking application. This is due to the nature of social networking. The creativity of a profile page is what separates users from each other, This serves as a blank canvas for people to portray themselves in their own unique way.