Research on Vinyl/Streaming

Source https://www.bpi.co.uk/home/streaming-drives-boost-in-uk-music-consumption-in-first-half-of-2015.aspx

 

According to the British Phonographic industry, the consumption of physical copies of music in 2015 rose.

The Album Equivalent Sales (AES) are responsible to calculating the consumption of physical copies and digital sales. The rise of the percentage in 2014 rose by 4.4% in comparison to 2015 and this serves a significant increase because they were down by 5.8% previously.

Geoff Taylor- Chief Executive of British Phonographic Industry and Brit Awards – When Apple Music launched, he expressed how much force is driving the revolution in music consumption because of how household can experience playing any music instantaneously through any device. Geoff further expressed how it was also positive that all these users get to experience a wide variety of music such as classical music and new music. However he goes on to say that fans are beginning to rediscover the ‘the slower pleasure of collecting CDs and Vinyl’.

Streaming Figures (According to official chart data): 2014: 14.8 billion track were streamed – Almost double the level of 2013 – 1ST 6 Months of 2015 were 11.5 billion track streamed – Every week approximately 480 million streams are taking place every day – 1st Half of 2014 sales of CDs and vinyl fell by 10.4% but in the 1st half of 2015 show a declined rate of 4.4%.

Demand of vinyl has increased by 56.3% in 2015 – this makes it reach the 2million mark making it the biggest increase since the official chart show began monitoring sales in 2014.record

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